The Importance of Retro Pop Culture in Alessandro Michele’s Gucci

When Alessandro Michele took the lead of Gucci in the dramatic days of January 2014 an unexpected radical change was in sight for the Italian luxury fashion brand. Within less than three years Gucci would have become one of the leading and most talked-about fashion brands around and Michele the most influential Italian person in the…

Braniff Airlines Jet Age Style by Emilio Pucci

In days of packed aircrafts with no living space if you are taller than 5ft, passengers in tracksuits trousers and flip flops and undistinguished flight attendants uniforms, is well-worth to step back to civilisation and take a look at Emilio Pucci uniform designs for Braniff International Airlines. Everything started with jazz – what else does…

Guide to the Popcorn Look

Follow The Sir’s Corner tips to look flawless when going to a Popcorn night or just digging for some records. With its elusive nature and mass-public appeal Popcorn has never had a specific dresscode despite having many traits which could define the scene a subculture. Since the UK mod scene and soul lovers started to…